Western U.S. large-scale supermarket arcade park

1.  Initial demand collection: At the early stage of the project, we communicated with the design team to clarify the functional areas of the venue, such as the core amusement area, children's area, competitive / VR experience area, rest and consumption area, and members' service desk. We emphasized that the core amusement area should be placed with highly popular equipment to attract people; the children's area should focus on safety protection; and the competition/VR experience area should be independently sound-proofed to ensure the experience effect.

2.  Sketch design and feedback: The design team drew preliminary sketches according to the requirements. In terms of layout, we proposed that the core play area be set in the center of the site to form a visual focus and guide the flow of people to the surrounding functional areas; the children's area be close to the entrance to facilitate parental care; and the resting and consuming areas be set in the corners to provide a relatively quiet environment and other modifications.

3.  Deepen the design and confirmation: After several rounds of discussion and modification, the design team perfected the site planning drawings, determined the location of equipment placement, channel width (to ensure that the width of the fire escape channel ≥ 1.5 meters, equipment spacing ≥ 1.2 meters), safety exit settings and other details, and ultimately formed the site planning drawings can be used for construction.

1.  Management personnel: Recruit a manager who is responsible for the overall operation and management, including the formulation of marketing strategies, personnel scheduling, financial monitoring, etc. The manager should have rich experience in entertainment industry management. The manager should have rich management experience in the entertainment industry and be familiar with the operation mode of arcade games.

2.  Technical maintenance personnel: equipped with 2 technicians, responsible for the daily maintenance of arcade equipment, troubleshooting, to ensure the normal operation of the equipment. The technicians are required to have electronic circuit maintenance skills and be familiar with the hardware structure and software system of the arcade.

3.  Service personnel: Arrange 5 service personnel, distributed in various areas, responsible for guiding players, answering questions, assisting in prize redemption and other work. The service personnel should have good communication skills and service consciousness.

4.  Cashier: Recruit 2 cashiers, responsible for the sale of game coins, membership, cashier settlement and other work, requires meticulous work, familiar with the financial operation process.

1.  Game coin sales revenue: game coin pricing is 1 - 2 USD/coin, it is expected that the average daily reception of players will be 300 - 500 times, and per capita consumption of game coins will be 30 - 50 coins, it is expected that the daily revenue can reach 9,000 - 50,000 USD, and the monthly revenue (calculated by 30 days) will be about 270,000 - 1,500,000 USD.

2.  Membership recharge revenue: Launch members' stored value activities, such as $20 for $100, $80 for $300, etc., to attract players to spend for a long period of time. It is expected that the average monthly membership recharge amount will be $300,000 - $800,000 per month.

3.  Redeeming prizes: The monthly revenue is estimated to be $50,000 - $150,000 through the sale of high-margin redeemable prizes, such as specialty dolls, limited edition peripherals, and so on.

4.  Venue Rental Revenue: Renting out part of the venue on weekends and holidays to corporations for corporate retreats, private birthday parties, etc. at a fee of $200 - $500 per time is expected to generate $10,000 - $30,000 per month. Combined, the Arcade Park is expected to generate $630,000 - $2,480,000 per month.

Ⅵ. Risk Analysis

1.  Risk of equipment failure: Arcade equipment may fail in the long run, affecting players' experience and revenue. Countermeasures: Strengthen daily maintenance, establish equipment maintenance files, and conduct regular inspections; sign a rapid maintenance service agreement with equipment suppliers to ensure that equipment failures can be repaired in a timely manner.

2.  Competition risk: new entertainment venues may appear in the neighborhood, diverting customers. Countermeasures: Regularly update 10% - 15% of the equipment to keep the games fresh; launch special themed activities, such as arcade game competitions and holiday special events, to enhance players' stickiness; strengthen cooperation with neighboring merchants and launch joint preferential activities to attract more consumers.

3.  Legal Compliance Risk: It is necessary to ensure that the equipment meets the audit standards of the Ministry of Culture to avoid the appearance of illegal gambling function equipment. Countermeasures: Strictly screen suppliers when purchasing equipment and ensure that the equipment is labeled with the "one machine, one code" logo; regularly accept inspections by the relevant departments and self-correction to ensure that the operation is legal and compliant.