Self-built comprehensive supermarket owner

Monday, November 6, 2023

Client: Owner of a self-built comprehensive supermarket

Requirements: Based on the original 3,000 square meters, the entertainment facility modules are combined to maximize the benefits. The customer hopes to attract more customers and improve the competitiveness and profitability of the mall by introducing innovative entertainment equipment within a limited space.

Location: India

Product: VR machine + arcade + naughty castle

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1. Target products

VR machine + arcade + naughty castle: VR products' special gameplay attracts players' attention; traditional arcade machines are enduring; naughty castles attract children's love. These three products combined can meet the needs of customers of different ages and form a diversified entertainment experience area.

Features: VR products are generally more expensive, but the returns are higher; traditional arcades have been verified by the market, and their playability and returns are at a relatively high level in the entertainment industry; naughty castle products are more suitable for parents and children and teenagers to play together. These three products have their own characteristics and can complement each other, bringing stable customer flow and revenue to the mall.

2. Communication Process

2.1. Initial contact

Time : 2023.11.6-11.25
Discussing the product with the customer, the customer's feedback was average, and they were very frugal with words. In the follow-up , they read the message but did not reply . In the initial contact stage, we communicated with the customer many times, trying to understand the customer's specific needs and expectations, but the customer seemed to be conservative in the communication and did not provide much information.

2.2. First visit from customer

Time: 11.25-11.30
On the morning of November 25, the customer indicated that he was in China. After learning that he was in China, we immediately extended an invitation, hoping that he could visit us in person so as to have a more intuitive understanding of our products and services . The customer indicated that he was uncertain about the time and would consider whether to visit our factory later.

On the morning of November 26, the customer felt that the visit to the factory and the exhibition hall took too long, so he decided to visit other suppliers first and then visit our factory. After the first visit, because it was just a quick meeting, the communication with the customer was only to know that the customer had his own venue and wanted to do a whole amusement equipment project. After the first meeting, the customer had a preliminary understanding of our products and factory, but the planning and implementation of the entire project was still in the exploratory stage.

After the first meeting, we finally got to know the details of the client through many rounds of communication and negotiation. We also learned that the client was not familiar with the site requirements and product benefits. Through continuous communication, we gradually understood the client's real needs and expectations for the project, laying the foundation for the subsequent solution design.

2.3. Continue to follow up

Time: 2023.11.31-2023.12.25

Content: After understanding the customer's situation, we first discussed the site with the customer, and based on the basic plan, let the customer choose products for specific target customer groups. The customer only sent pictures of arcade and VR products, and did not indicate his target customer group or his idea of making other products. We put forward targeted product combination suggestions based on the customer's site situation, but the customer seemed a little confused about how to choose products.

Our design team designed the floor plan and 3D drawings according to the client's requirements and sent them to the client, but the client did not give any feedback or reply. Although we provided a detailed design plan, this made us feel a little uncertain about the progress of the project.

Time: 2024.01.01-2024.01.20

According to the company's previous practice, we shared the latest product catalog with customers. Customers showed great interest in our product catalog and selected their favorite products. However, during the subsequent quotation and communication, customers suddenly became silent.

Time: 2024.01.20-2024.02.26

Based on the lack of response from the customer, we tried again to attract the customer's attention by sharing the latest product information. The customer also showed interest, but after inquiring about the price, he fell silent again.

In summary, through the customer's communication pattern, we speculate that the customer may be comparing prices in the market in order to find the product with the best cost-effectiveness.

Time: 2024.02.26-2024.03.05

Content: We shared the video of the orbital cinema, and the customer expressed great interest in it and revealed plans to visit China again, which gave us hope for cooperation. During this period, the company's leadership judged that the client's final plan should be a comprehensive amusement park, not limited to VR and arcade products. Subsequently, we continued to share product information such as arcades, naughty castles, video game equipment, bowling, trampolines, and bumper cars. The client also kept asking for prices for the products he was interested in. Based on the judgment of the company's leaders, we adjusted our product recommendation strategy and showed customers more types of entertainment equipment to meet their needs for comprehensive amusement parks.

2.4. Second visit from customer

Date: 2024.03.23

At around 8 o'clock in the evening, the customer suddenly expressed his intention to visit us. As the customer made a last-minute decision to visit us, we had to adjust the reception plan to ensure that the customer could visit the factory smoothly.

Because the customer was staying in Foshan, we set out with the driver early in the morning to pick him up. We also updated the itinerary to the customer in real time on the way. In order to ensure that the customer can arrive at the factory on time, we set out in advance and updated the itinerary information in real time on the way to ensure that the customer can arrive smoothly.

After meeting the customer, we introduced our products to the customer in detail and had a friendly exchange with the customer during lunch time to deepen our mutual understanding.

Date: 2024.03.25

Through the customer's circle of friends, we found that the customer was visiting our partners, so we communicated with the store manager in a timely manner to ensure that the customer could get the best service and price. Due to our attentive service and consideration during the day, the customer expressed high satisfaction with our service and happily accepted the invitation for a third visit.

2.5. Final Transaction

Date: 2024.03.26

In order to avoid accidents in the morning, we made an appointment with the customers to take them to the tool market to buy products. After many communications and field visits, the customers finally signed the purchase contract at our factory. Due to the customers' additional deposit, we gave them small accessories as a thank you, and the customers were very satisfied with it.

Date: 2024.03.28

The client originally planned to invite our salesperson to accompany them to visit Shenzhen. Due to the busy business department, we arranged for the salesperson's friend to accompany the client to visit Shenzhen, and the client expressed satisfaction and gratitude.

Time: 2024.03.30

he customer proposed to visit our factory again. After the customer visited again, we showed the products in the company's showroom. The customer was very satisfied and highly recognized the service we provided. When the customer encountered freight forwarding problems, we actively assisted, which eventually led to the customer's re-order, and we promised to arrange the product shipment as soon as possible. After receiving the product, the customer expressed his gratitude for our products and services and shared the expected posters of their site launch, which made us proud of the results of our cooperation.

3.Venue display

After completing the decoration of the venue, the customer shared videos and pictures of the venue with us. The decoration effect of the entire venue is impressive, both stylish and luxurious.

4. Customer Feedback

Satisfaction : Customers have expressed a high degree of satisfaction with our products and services, and expressed their willingness to continue cooperation in the future, which gives us confidence in long-term cooperation.

5. Conclusion

Return on investment : According to customer feedback, the products ordered at the end of March were all delivered in early May. It took about a month from the start of the site in mid-June to mid-July, and most of the investment was recovered. According to customer expectations, it will take at most 3-5 months to recover the remaining investment, and this is still in the off-season. According to the actual operation of the customer, our products not only arrived quickly but also achieved a return on investment in a short period of time, which fully proves the market competitiveness of our products and the operational capabilities of our service team.