From the perspective of social fission, why are boxing game machines the "communication weapon" of arcades?

It was observed that the boxing game machine was always surrounded by spectators, and when players challenged high scores, others would spontaneously cheer and cheer. Many people will also make short videos of the game process and post them on social platforms, bringing them to the arcade hall positioning. After an Internet celebrity checked in, the number of related video views exceeded 500,000, which directly drove the store to double its weekend customer flow. This kind of low-cost social fission is much better than traditional advertising, and the purchase of boxing game machines is to create a free publicity channel for arcades.