Australian VR Cinema Success Case

In the field of VR cinema, which is full of opportunities, there is a discerning young friend who is only in his 20s but has shown business insight and bold action beyond his years.

The young investor stumbled upon a huge business opportunity and a promising investment path behind the VR cinema and made a quick decision to seize the opportunity. He first aimed at the mall, a place with a large flow of people and a rich audience, won one of the fixed placement positions, and started his VR theater business.

With a keen sense of market demand and the attraction of the novel experience of VR theater itself, his attempt was quickly successful and successfully earned considerable profits. He was not satisfied with the current results but struck while the iron was hot, and with the funds accumulated in the early stage, he quickly made investment decisions, purchased more VR equipment, put it into more regions, and further expanded his business territory.

Although he only bought the traditional VR egg chair and 360VR equipment, these two devices have been polished in the market for many years, and with their excellent experience and applicability, they have attracted a large number of customers for him, making the income continue to flow. With this new model of mobile booths, he has driven the rural economic foundation of the VR industry.

Initially, the VR market in Australia was still in its development stage, and there was a strong demand for small, flexible, and unique VR experiences. Consumers have a high interest and acceptance of novel entertainment experiences, especially in shopping malls, entertainment centers, and other places where people gather. However, there is a lack of a unified and influential small VR solution brand in the market, and there is a large market gap to be filled.

Initial delivery

Site selection considerations: Choose local shopping malls with high foot traffic and consumption potential in Australia as the first placement location. Shopping malls usually bring together people of all ages and consumer groups, which can quickly attract the attention of target customers, and at the same time, the supporting facilities of shopping malls are perfect, which is conducive to the installation, operation, and maintenance of equipment.

Equipment configuration and layout: Set up a VR experience area in the atrium or entertainment area of the mall, and place a 360VR device and a VR egg chair. Through the lighting effects and unique appearance of the products themselves, the sense of technology and attractiveness of the two products are highlighted, and an eye-catching VR experience station is created. At the same time, it also eliminates the need for additional costs to build a visualizer.

Medium-term repurchase and expansion

Basis for repurchase decision: With the initial launch, it was observed that the 360VR equipment and VR egg chair were warmly welcomed by consumers in the market, and the number of experiences continued to rise, and the customer feedback was good, with a positive rating of 100%.

Expansion site selection strategy: After repurchasing equipment, in addition to increasing the number of equipment in the original shopping mall to form a small VR experience area, it will also expand to other similar high-traffic commercial venues, such as entertainment blocks near large supermarkets and rest areas around movie theaters. According to the size of the space and the characteristics of the crowd in different places, the number and layout of 360VR equipment and VR egg chairs can be flexibly configured.

Launch at this stage

Consideration of mobile stalls: After the expansion and coverage of the urban market with a large number of people in the early and middle periods, basically the surrounding cities have been covered by him, and other cities have also joined the investment after seeing the flow of his products. The urban market is basically close to saturation.

Mobile Truck Strategy: After considering many aspects and seeing the mobile truck stall solution we promoted, Tim invested in three mobile truck solutions based on his own situation and traveled to the towns and villages around the city. The pattern of stall setting is not much different from that of the early circus stalls.

Through a well-planned product launch plan, with 360VR equipment and VR egg chairs as the core products, combined with a comprehensive and effective marketing promotion plan, and gradually penetrating and expanding in the Australian VR market, TIM has built an influential small VR cinema brand to achieve the dual goals of commercial success and market expansion.

According to TIM's conservative estimate, the daily income is around 30,000~40,000 US dollars. And that's with less than 10 origins and just two basic VR products.